{"id":40501,"date":"2025-06-03T16:05:23","date_gmt":"2025-06-03T15:05:23","guid":{"rendered":"https:\/\/www.motorjournal.cz\/?post_type=product&#038;p=40501"},"modified":"2026-05-12T11:30:19","modified_gmt":"2026-05-12T10:30:19","slug":"mototechna-2-tuzemska-i-dovazena-osobni-vozidla-na-plakatech-a-v-prospektech-1949-1990-martin-kupec","status":"publish","type":"product","link":"https:\/\/www.motorjournal.cz\/en\/product\/mototechna-2-tuzemska-i-dovazena-osobni-vozidla-na-plakatech-a-v-prospektech-1949-1990-martin-kupec\/","title":{"rendered":"Mototechna 2 \u2013 Domestic and imported passenger vehicles on posters and brochures 1949-1990, Martin Kupec"},"content":{"rendered":"<p>The second part of the book on the history of MOTOTECHNA, our former monopoly car dealer, brings completely new visual content. Once again, you will see that the promotion of MOTOTECHNA and foreign car manufacturers, printed in Czech for our market until 1990, was varied and very creative. The book captures other interesting posters and brochures of this era, supplemented with technical data, sales prices and the history of specific vehicles. The book, which has 32 chapters, also includes the previously unexplored topic of passenger car sales in our then neighbors in the GDR, Poland and Hungary. A special bonus is information about what our famous singers, actors and athletes drove at the time. With its scope and processing, the publication aims to address in this form all fans of cars that not so long ago were commonly on our roads and were part of our lives.<\/p>\n<p>Published by Moto Public, hardcover, format 21 x 26 cm, 416 pages.<\/p>\n<p>ISBN: 978-80-909156-2-6<\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>The second part of the book on the history of MOTOTECHNA, our former monopoly car dealer, brings completely new visual content. Once again, you will see that the promotion of MOTOTECHNA and foreign car manufacturers, printed in Czech for our market until 1990, was varied and very creative. The book captures other interesting posters and brochures of this era, supplemented with technical data, sales prices and the history of specific vehicles. The book, which has 32 chapters, also includes the previously unexplored topic of passenger car sales in our then neighbors in the GDR, Poland and Hungary. A special bonus is information about what our famous singers, actors and athletes drove at the time. With its scope and processing, the publication aims to address in this form all fans of cars that not so long ago were commonly on our roads and were part of our lives.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>","protected":false},"featured_media":40505,"template":"","meta":{"kt_blocks_editor_width":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":""},"product_brand":[],"product_cat":[175,161],"product_tag":[851],"class_list":["post-40501","product","type-product","status-publish","has-post-thumbnail","product_cat-auto","product_cat-knihy","product_tag-mototechna","first","instock","sale","taxable","shipping-taxable","purchasable","product-type-simple"],"supplier_id":null,"supplier_sku":"","barcode":null,"atum_controlled":true,"out_stock_date":null,"out_stock_threshold":null,"inheritable":false,"inbound_stock":0,"stock_on_hold":0,"sold_today":0,"sales_last_days":0,"reserved_stock":0,"customer_returns":0,"warehouse_damage":0,"lost_in_post":0,"other_logs":0,"out_stock_days":0,"lost_sales":0,"has_location":false,"update_date":"2026-07-05T02:46:09","atum_locations":[],"atum_stock_status":"instock","restock_status":false,"low_stock_amount":"","sales_update_date":"2026-07-05T02:46:09","calc_backorders":null,"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.9 - aioseo.com -->\n\t<meta name=\"description\" content=\"Druh\u00fd d\u00edl knihy o historii MOTOTECHNY, na\u0161eho n\u011bkdej\u0161\u00edho monopoln\u00edho prodejce automobil\u016f, p\u0159in\u00e1\u0161\u00ed kompletn\u011b nov\u00fd obrazov\u00fd obsah. Op\u011bt se p\u0159esv\u011bd\u010d\u00edte, \u017ee propagace MOTOTECHNY i zahrani\u010dn\u00edch v\u00fdrobc\u016f voz\u016f, ti\u0161t\u011bn\u00e1 v \u010de\u0161tin\u011b pro n\u00e1\u0161 trh do roku 1990, byla pestr\u00e1 a velmi kreativn\u00ed. Kniha zachycuje dal\u0161\u00ed zaj\u00edmav\u00e9 plak\u00e1ty a prospekty t\u00e9to \u00e9ry, dopln\u011bn\u00e9 o technick\u00e9 \u00fadaje, prodejn\u00ed ceny a historii konkr\u00e9tn\u00edch vozidel. Sou\u010d\u00e1st\u00ed knihy, kter\u00e1 m\u00e1 32 kapitol, je i dosud nezpracovan\u00e9 t\u00e9ma prodeje osobn\u00edch automobil\u016f u na\u0161ich tehdej\u0161\u00edch soused\u016f v NDR, Polsku a Ma\u010farsku. Speci\u00e1ln\u00edm bonusem pak jsou informace o tom, \u010d\u00edm tehdy jezdili na\u0161i zn\u00e1m\u00ed zp\u011bv\u00e1ci, herci \u010di sportovci. Sv\u00fdm rozsahem a zpracov\u00e1n\u00edm m\u00e1 publikace za c\u00edl oslovit touto formou v\u0161echny p\u0159\u00edznivce automobil\u016f, kter\u00e9 se je\u0161t\u011b ned\u00e1vno b\u011b\u017en\u011b pohybovaly po na\u0161ich silnic\u00edch a byly sou\u010d\u00e1st\u00ed na\u0161ich \u017eivot\u016f.\" \/>\n\t<meta name=\"robots\" content=\"max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n\t<meta name=\"google-site-verification\" content=\"F_-Pzq30xwgv9iqGd6BbpLWuU4nNz-Wpy6pTpMLN5pM\" \/>\n\t<meta name=\"msvalidate.01\" content=\"B93A9842DF54A706ED4850A6189BE79D\" \/>\n\t<meta name=\"p:domain_verify\" content=\"7efdb97fbc4e83e8472e07eadf323a3e\" \/>\n\t<meta name=\"yandex-verification\" content=\"4b7531650b4c12b7\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/www.motorjournal.cz\/en\/product\/mototechna-2-tuzemska-i-dovazena-osobni-vozidla-na-plakatech-a-v-prospektech-1949-1990-martin-kupec\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 4.9.9\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_GB\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Motor Journal\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Mototechna 2 \u2013 Tuzemsk\u00e1 i dov\u00e1\u017een\u00e1 osobn\u00ed vozidla na plak\u00e1tech a v prospektech 1949-1990, Martin Kupec - Motor Journal\" \/>\n\t\t<meta property=\"og:description\" content=\"Druh\u00fd d\u00edl knihy o historii MOTOTECHNY, na\u0161eho n\u011bkdej\u0161\u00edho monopoln\u00edho prodejce automobil\u016f, p\u0159in\u00e1\u0161\u00ed kompletn\u011b nov\u00fd obrazov\u00fd obsah. Op\u011bt se p\u0159esv\u011bd\u010d\u00edte, \u017ee propagace MOTOTECHNY i zahrani\u010dn\u00edch v\u00fdrobc\u016f voz\u016f, ti\u0161t\u011bn\u00e1 v \u010de\u0161tin\u011b pro n\u00e1\u0161 trh do roku 1990, byla pestr\u00e1 a velmi kreativn\u00ed. Kniha zachycuje dal\u0161\u00ed zaj\u00edmav\u00e9 plak\u00e1ty a prospekty t\u00e9to \u00e9ry, dopln\u011bn\u00e9 o technick\u00e9 \u00fadaje, prodejn\u00ed ceny a historii konkr\u00e9tn\u00edch vozidel. Sou\u010d\u00e1st\u00ed knihy, kter\u00e1 m\u00e1 32 kapitol, je i dosud nezpracovan\u00e9 t\u00e9ma prodeje osobn\u00edch automobil\u016f u na\u0161ich tehdej\u0161\u00edch soused\u016f v NDR, Polsku a Ma\u010farsku. Speci\u00e1ln\u00edm bonusem pak jsou informace o tom, \u010d\u00edm tehdy jezdili na\u0161i zn\u00e1m\u00ed zp\u011bv\u00e1ci, herci \u010di sportovci. Sv\u00fdm rozsahem a zpracov\u00e1n\u00edm m\u00e1 publikace za c\u00edl oslovit touto formou v\u0161echny p\u0159\u00edznivce automobil\u016f, kter\u00e9 se je\u0161t\u011b ned\u00e1vno b\u011b\u017en\u011b pohybovaly po na\u0161ich silnic\u00edch a byly sou\u010d\u00e1st\u00ed na\u0161ich \u017eivot\u016f.\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/www.motorjournal.cz\/en\/product\/mototechna-2-tuzemska-i-dovazena-osobni-vozidla-na-plakatech-a-v-prospektech-1949-1990-martin-kupec\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/www.motorjournal.cz\/wp-content\/uploads\/2025\/06\/Mototechna_2_01.jpg\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/www.motorjournal.cz\/wp-content\/uploads\/2025\/06\/Mototechna_2_01.jpg\" \/>\n\t\t<meta property=\"og:image:width\" content=\"1380\" \/>\n\t\t<meta property=\"og:image:height\" content=\"1726\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2025-06-03T15:05:23+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2026-05-12T10:30:19+00:00\" \/>\n\t\t<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/MotorJournal\/\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:site\" content=\"@journal_motor\" \/>\n\t\t<meta name=\"twitter:title\" content=\"Mototechna 2 \u2013 Tuzemsk\u00e1 i dov\u00e1\u017een\u00e1 osobn\u00ed vozidla na plak\u00e1tech a v prospektech 1949-1990, Martin Kupec - Motor Journal\" \/>\n\t\t<meta name=\"twitter:description\" content=\"Druh\u00fd d\u00edl knihy o historii MOTOTECHNY, na\u0161eho n\u011bkdej\u0161\u00edho monopoln\u00edho prodejce automobil\u016f, p\u0159in\u00e1\u0161\u00ed kompletn\u011b nov\u00fd obrazov\u00fd obsah. Op\u011bt se p\u0159esv\u011bd\u010d\u00edte, \u017ee propagace MOTOTECHNY i zahrani\u010dn\u00edch v\u00fdrobc\u016f voz\u016f, ti\u0161t\u011bn\u00e1 v \u010de\u0161tin\u011b pro n\u00e1\u0161 trh do roku 1990, byla pestr\u00e1 a velmi kreativn\u00ed. Kniha zachycuje dal\u0161\u00ed zaj\u00edmav\u00e9 plak\u00e1ty a prospekty t\u00e9to \u00e9ry, dopln\u011bn\u00e9 o technick\u00e9 \u00fadaje, prodejn\u00ed ceny a historii konkr\u00e9tn\u00edch vozidel. Sou\u010d\u00e1st\u00ed knihy, kter\u00e1 m\u00e1 32 kapitol, je i dosud nezpracovan\u00e9 t\u00e9ma prodeje osobn\u00edch automobil\u016f u na\u0161ich tehdej\u0161\u00edch soused\u016f v NDR, Polsku a Ma\u010farsku. Speci\u00e1ln\u00edm bonusem pak jsou informace o tom, \u010d\u00edm tehdy jezdili na\u0161i zn\u00e1m\u00ed zp\u011bv\u00e1ci, herci \u010di sportovci. Sv\u00fdm rozsahem a zpracov\u00e1n\u00edm m\u00e1 publikace za c\u00edl oslovit touto formou v\u0161echny p\u0159\u00edznivce automobil\u016f, kter\u00e9 se je\u0161t\u011b ned\u00e1vno b\u011b\u017en\u011b pohybovaly po na\u0161ich silnic\u00edch a byly sou\u010d\u00e1st\u00ed na\u0161ich \u017eivot\u016f.\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/www.motorjournal.cz\/wp-content\/uploads\/2025\/06\/Mototechna_2_01.jpg\" \/>\n\t\t<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.motorjournal.cz\\\/en\\\/product\\\/mototechna-2-tuzemska-i-dovazena-osobni-vozidla-na-plakatech-a-v-prospektech-1949-1990-martin-kupec\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.motorjournal.cz\\\/en#listItem\",\"position\":1,\"name\":\"Dom\\u016f\",\"item\":\"https:\\\/\\\/www.motorjournal.cz\\\/en\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.motorjournal.cz\\\/en\\\/shop\\\/#listItem\",\"name\":\"Obch\\u016fdek\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.motorjournal.cz\\\/en\\\/shop\\\/#listItem\",\"position\":2,\"name\":\"Obch\\u016fdek\",\"item\":\"https:\\\/\\\/www.motorjournal.cz\\\/en\\\/shop\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.motorjournal.cz\\\/en\\\/product-category\\\/knihy\\\/#listItem\",\"name\":\"Knihy\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.motorjournal.cz\\\/en#listItem\",\"name\":\"Dom\\u016f\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.motorjournal.cz\\\/en\\\/product-category\\\/knihy\\\/#listItem\",\"position\":3,\"name\":\"Knihy\",\"item\":\"https:\\\/\\\/www.motorjournal.cz\\\/en\\\/product-category\\\/knihy\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.motorjournal.cz\\\/en\\\/product-category\\\/knihy\\\/auto\\\/#listItem\",\"name\":\"Auto\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.motorjournal.cz\\\/en\\\/shop\\\/#listItem\",\"name\":\"Obch\\u016fdek\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.motorjournal.cz\\\/en\\\/product-category\\\/knihy\\\/auto\\\/#listItem\",\"position\":4,\"name\":\"Auto\",\"item\":\"https:\\\/\\\/www.motorjournal.cz\\\/en\\\/product-category\\\/knihy\\\/auto\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.motorjournal.cz\\\/en\\\/product\\\/mototechna-2-tuzemska-i-dovazena-osobni-vozidla-na-plakatech-a-v-prospektech-1949-1990-martin-kupec\\\/#listItem\",\"name\":\"Mototechna 2 &#8211; Tuzemsk\\u00e1 i&nbsp;dov\\u00e1\\u017een\\u00e1 osobn\\u00ed vozidla na plak\\u00e1tech a&nbsp;v&nbsp;prospektech 1949-1990, Martin Kupec\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.motorjournal.cz\\\/en\\\/product-category\\\/knihy\\\/#listItem\",\"name\":\"Knihy\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.motorjournal.cz\\\/en\\\/product\\\/mototechna-2-tuzemska-i-dovazena-osobni-vozidla-na-plakatech-a-v-prospektech-1949-1990-martin-kupec\\\/#listItem\",\"position\":5,\"name\":\"Mototechna 2 &#8211; Tuzemsk\\u00e1 i&nbsp;dov\\u00e1\\u017een\\u00e1 osobn\\u00ed vozidla na plak\\u00e1tech a&nbsp;v&nbsp;prospektech 1949-1990, Martin Kupec\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.motorjournal.cz\\\/en\\\/product-category\\\/knihy\\\/auto\\\/#listItem\",\"name\":\"Auto\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.motorjournal.cz\\\/en\\\/#organization\",\"name\":\"Atelier Kupka s.r.o.\",\"description\":\"Nestrann\\u00fd a\\u00a0nez\\u00e1visl\\u00fd m\\u011bs\\u00ed\\u010dn\\u00edk v\\u0161ech automobilist\\u016f a\\u00a0motocyklist\\u016f orientovan\\u00fd na\\u00a0historii motorismu Nestrann\\u00fd a nez\\u00e1visl\\u00fd m\\u011bs\\u00ed\\u010dn\\u00edk v\\u0161ech automobilist\\u016f a motocyklist\\u016f orientovan\\u00fd na historii motorismu\",\"url\":\"https:\\\/\\\/www.motorjournal.cz\\\/en\\\/\",\"email\":\"info@motorjournal.cz\",\"telephone\":\"+420545242605\",\"foundingDate\":\"2000-03-01\",\"logo\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/www.motorjournal.cz\\\/wp-content\\\/uploads\\\/2017\\\/08\\\/atelier.gif\",\"@id\":\"https:\\\/\\\/www.motorjournal.cz\\\/en\\\/product\\\/mototechna-2-tuzemska-i-dovazena-osobni-vozidla-na-plakatech-a-v-prospektech-1949-1990-martin-kupec\\\/#organizationLogo\",\"width\":395,\"height\":409},\"image\":{\"@id\":\"https:\\\/\\\/www.motorjournal.cz\\\/en\\\/product\\\/mototechna-2-tuzemska-i-dovazena-osobni-vozidla-na-plakatech-a-v-prospektech-1949-1990-martin-kupec\\\/#organizationLogo\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/MotorJournal\\\/\",\"https:\\\/\\\/twitter.com\\\/journal_motor\",\"https:\\\/\\\/www.instagram.com\\\/motorjournal.cz\\\/\",\"https:\\\/\\\/cz.pinterest.com\\\/motorjournal\\\/\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCNF3tGjRX4XL8eptPLkYfOg\"]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.motorjournal.cz\\\/en\\\/product\\\/mototechna-2-tuzemska-i-dovazena-osobni-vozidla-na-plakatech-a-v-prospektech-1949-1990-martin-kupec\\\/#webpage\",\"url\":\"https:\\\/\\\/www.motorjournal.cz\\\/en\\\/product\\\/mototechna-2-tuzemska-i-dovazena-osobni-vozidla-na-plakatech-a-v-prospektech-1949-1990-martin-kupec\\\/\",\"name\":\"Mototechna 2 \\u2013 Tuzemsk\\u00e1 i dov\\u00e1\\u017een\\u00e1 osobn\\u00ed vozidla na plak\\u00e1tech a v prospektech 1949-1990, Martin Kupec - Motor Journal\",\"description\":\"Druh\\u00fd d\\u00edl knihy o historii MOTOTECHNY, na\\u0161eho n\\u011bkdej\\u0161\\u00edho monopoln\\u00edho prodejce automobil\\u016f, p\\u0159in\\u00e1\\u0161\\u00ed kompletn\\u011b nov\\u00fd obrazov\\u00fd obsah. Op\\u011bt se p\\u0159esv\\u011bd\\u010d\\u00edte, \\u017ee propagace MOTOTECHNY i zahrani\\u010dn\\u00edch v\\u00fdrobc\\u016f voz\\u016f, ti\\u0161t\\u011bn\\u00e1 v \\u010de\\u0161tin\\u011b pro n\\u00e1\\u0161 trh do roku 1990, byla pestr\\u00e1 a velmi kreativn\\u00ed. Kniha zachycuje dal\\u0161\\u00ed zaj\\u00edmav\\u00e9 plak\\u00e1ty a prospekty t\\u00e9to \\u00e9ry, dopln\\u011bn\\u00e9 o technick\\u00e9 \\u00fadaje, prodejn\\u00ed ceny a historii konkr\\u00e9tn\\u00edch vozidel. Sou\\u010d\\u00e1st\\u00ed knihy, kter\\u00e1 m\\u00e1 32 kapitol, je i dosud nezpracovan\\u00e9 t\\u00e9ma prodeje osobn\\u00edch automobil\\u016f u na\\u0161ich tehdej\\u0161\\u00edch soused\\u016f v NDR, Polsku a Ma\\u010farsku. Speci\\u00e1ln\\u00edm bonusem pak jsou informace o tom, \\u010d\\u00edm tehdy jezdili na\\u0161i zn\\u00e1m\\u00ed zp\\u011bv\\u00e1ci, herci \\u010di sportovci. Sv\\u00fdm rozsahem a zpracov\\u00e1n\\u00edm m\\u00e1 publikace za c\\u00edl oslovit touto formou v\\u0161echny p\\u0159\\u00edznivce automobil\\u016f, kter\\u00e9 se je\\u0161t\\u011b ned\\u00e1vno b\\u011b\\u017en\\u011b pohybovaly po na\\u0161ich silnic\\u00edch a byly sou\\u010d\\u00e1st\\u00ed na\\u0161ich \\u017eivot\\u016f.\",\"inLanguage\":\"en-GB\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.motorjournal.cz\\\/en\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.motorjournal.cz\\\/en\\\/product\\\/mototechna-2-tuzemska-i-dovazena-osobni-vozidla-na-plakatech-a-v-prospektech-1949-1990-martin-kupec\\\/#breadcrumblist\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/www.motorjournal.cz\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/Mototechna_2_01.jpg\",\"@id\":\"https:\\\/\\\/www.motorjournal.cz\\\/en\\\/product\\\/mototechna-2-tuzemska-i-dovazena-osobni-vozidla-na-plakatech-a-v-prospektech-1949-1990-martin-kupec\\\/#mainImage\",\"width\":1380,\"height\":1726,\"caption\":\"Screenshot\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.motorjournal.cz\\\/en\\\/product\\\/mototechna-2-tuzemska-i-dovazena-osobni-vozidla-na-plakatech-a-v-prospektech-1949-1990-martin-kupec\\\/#mainImage\"},\"datePublished\":\"2025-06-03T16:05:23+01:00\",\"dateModified\":\"2026-05-12T11:30:19+01:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.motorjournal.cz\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.motorjournal.cz\\\/en\\\/\",\"name\":\"Motor Journal\",\"description\":\"Nestrann\\u00fd a\\u00a0nez\\u00e1visl\\u00fd m\\u011bs\\u00ed\\u010dn\\u00edk v\\u0161ech automobilist\\u016f a\\u00a0motocyklist\\u016f orientovan\\u00fd na\\u00a0historii motorismu\",\"inLanguage\":\"en-GB\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.motorjournal.cz\\\/en\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<!-- All in One SEO -->\n\n","aioseo_head_json":{"title":"Mototechna 2 \u2013 Tuzemsk\u00e1 i dov\u00e1\u017een\u00e1 osobn\u00ed vozidla na plak\u00e1tech a v prospektech 1949-1990, Martin Kupec - Motor Journal","description":"The second part of the book on the history of MOTOTECHNA, our former monopoly car dealer, brings completely new visual content. Once again, you will see that the promotion of MOTOTECHNA and foreign car manufacturers, printed in Czech for our market until 1990, was varied and very creative. The book captures other interesting posters and brochures of this era, supplemented with technical data, sales prices and the history of specific vehicles. The book, which has 32 chapters, also includes the previously unexplored topic of passenger car sales in our then neighbors in the GDR, Poland and Hungary. A special bonus is information about what our famous singers, actors and athletes drove at the time. With its scope and processing, the publication aims to address in this form all fans of cars that not so long ago were commonly on our roads and were part of our lives.","canonical_url":"https:\/\/www.motorjournal.cz\/en\/product\/mototechna-2-tuzemska-i-dovazena-osobni-vozidla-na-plakatech-a-v-prospektech-1949-1990-martin-kupec\/","robots":"max-snippet:-1, max-image-preview:large, max-video-preview:-1","keywords":"","webmasterTools":{"google-site-verification":"F_-Pzq30xwgv9iqGd6BbpLWuU4nNz-Wpy6pTpMLN5pM","msvalidate.01":"B93A9842DF54A706ED4850A6189BE79D","p:domain_verify":"7efdb97fbc4e83e8472e07eadf323a3e","yandex-verification":"4b7531650b4c12b7","miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"BreadcrumbList","@id":"https:\/\/www.motorjournal.cz\/en\/product\/mototechna-2-tuzemska-i-dovazena-osobni-vozidla-na-plakatech-a-v-prospektech-1949-1990-martin-kupec\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/www.motorjournal.cz\/en#listItem","position":1,"name":"Dom\u016f","item":"https:\/\/www.motorjournal.cz\/en","nextItem":{"@type":"ListItem","@id":"https:\/\/www.motorjournal.cz\/en\/shop\/#listItem","name":"Obch\u016fdek"}},{"@type":"ListItem","@id":"https:\/\/www.motorjournal.cz\/en\/shop\/#listItem","position":2,"name":"Obch\u016fdek","item":"https:\/\/www.motorjournal.cz\/en\/shop\/","nextItem":{"@type":"ListItem","@id":"https:\/\/www.motorjournal.cz\/en\/product-category\/knihy\/#listItem","name":"Knihy"},"previousItem":{"@type":"ListItem","@id":"https:\/\/www.motorjournal.cz\/en#listItem","name":"Dom\u016f"}},{"@type":"ListItem","@id":"https:\/\/www.motorjournal.cz\/en\/product-category\/knihy\/#listItem","position":3,"name":"Knihy","item":"https:\/\/www.motorjournal.cz\/en\/product-category\/knihy\/","nextItem":{"@type":"ListItem","@id":"https:\/\/www.motorjournal.cz\/en\/product-category\/knihy\/auto\/#listItem","name":"Auto"},"previousItem":{"@type":"ListItem","@id":"https:\/\/www.motorjournal.cz\/en\/shop\/#listItem","name":"Obch\u016fdek"}},{"@type":"ListItem","@id":"https:\/\/www.motorjournal.cz\/en\/product-category\/knihy\/auto\/#listItem","position":4,"name":"Auto","item":"https:\/\/www.motorjournal.cz\/en\/product-category\/knihy\/auto\/","nextItem":{"@type":"ListItem","@id":"https:\/\/www.motorjournal.cz\/en\/product\/mototechna-2-tuzemska-i-dovazena-osobni-vozidla-na-plakatech-a-v-prospektech-1949-1990-martin-kupec\/#listItem","name":"Mototechna 2 &#8211; Tuzemsk\u00e1 i&nbsp;dov\u00e1\u017een\u00e1 osobn\u00ed vozidla na plak\u00e1tech a&nbsp;v&nbsp;prospektech 1949-1990, Martin Kupec"},"previousItem":{"@type":"ListItem","@id":"https:\/\/www.motorjournal.cz\/en\/product-category\/knihy\/#listItem","name":"Knihy"}},{"@type":"ListItem","@id":"https:\/\/www.motorjournal.cz\/en\/product\/mototechna-2-tuzemska-i-dovazena-osobni-vozidla-na-plakatech-a-v-prospektech-1949-1990-martin-kupec\/#listItem","position":5,"name":"Mototechna 2 &#8211; Tuzemsk\u00e1 i&nbsp;dov\u00e1\u017een\u00e1 osobn\u00ed vozidla na plak\u00e1tech a&nbsp;v&nbsp;prospektech 1949-1990, Martin Kupec","previousItem":{"@type":"ListItem","@id":"https:\/\/www.motorjournal.cz\/en\/product-category\/knihy\/auto\/#listItem","name":"Auto"}}]},{"@type":"Organization","@id":"https:\/\/www.motorjournal.cz\/en\/#organization","name":"Atelier Kupka s.r.o.","description":"Nestrann\u00fd a\u00a0nez\u00e1visl\u00fd m\u011bs\u00ed\u010dn\u00edk v\u0161ech automobilist\u016f a\u00a0motocyklist\u016f orientovan\u00fd na\u00a0historii motorismu Nestrann\u00fd a nez\u00e1visl\u00fd m\u011bs\u00ed\u010dn\u00edk v\u0161ech automobilist\u016f a motocyklist\u016f orientovan\u00fd na historii motorismu","url":"https:\/\/www.motorjournal.cz\/en\/","email":"info@motorjournal.cz","telephone":"+420545242605","foundingDate":"2000-03-01","logo":{"@type":"ImageObject","url":"https:\/\/www.motorjournal.cz\/wp-content\/uploads\/2017\/08\/atelier.gif","@id":"https:\/\/www.motorjournal.cz\/en\/product\/mototechna-2-tuzemska-i-dovazena-osobni-vozidla-na-plakatech-a-v-prospektech-1949-1990-martin-kupec\/#organizationLogo","width":395,"height":409},"image":{"@id":"https:\/\/www.motorjournal.cz\/en\/product\/mototechna-2-tuzemska-i-dovazena-osobni-vozidla-na-plakatech-a-v-prospektech-1949-1990-martin-kupec\/#organizationLogo"},"sameAs":["https:\/\/www.facebook.com\/MotorJournal\/","https:\/\/twitter.com\/journal_motor","https:\/\/www.instagram.com\/motorjournal.cz\/","https:\/\/cz.pinterest.com\/motorjournal\/","https:\/\/www.youtube.com\/channel\/UCNF3tGjRX4XL8eptPLkYfOg"]},{"@type":"WebPage","@id":"https:\/\/www.motorjournal.cz\/en\/product\/mototechna-2-tuzemska-i-dovazena-osobni-vozidla-na-plakatech-a-v-prospektech-1949-1990-martin-kupec\/#webpage","url":"https:\/\/www.motorjournal.cz\/en\/product\/mototechna-2-tuzemska-i-dovazena-osobni-vozidla-na-plakatech-a-v-prospektech-1949-1990-martin-kupec\/","name":"Mototechna 2 \u2013 Tuzemsk\u00e1 i dov\u00e1\u017een\u00e1 osobn\u00ed vozidla na plak\u00e1tech a v prospektech 1949-1990, Martin Kupec - Motor Journal","description":"Druh\u00fd d\u00edl knihy o historii MOTOTECHNY, na\u0161eho n\u011bkdej\u0161\u00edho monopoln\u00edho prodejce automobil\u016f, p\u0159in\u00e1\u0161\u00ed kompletn\u011b nov\u00fd obrazov\u00fd obsah. Op\u011bt se p\u0159esv\u011bd\u010d\u00edte, \u017ee propagace MOTOTECHNY i zahrani\u010dn\u00edch v\u00fdrobc\u016f voz\u016f, ti\u0161t\u011bn\u00e1 v \u010de\u0161tin\u011b pro n\u00e1\u0161 trh do roku 1990, byla pestr\u00e1 a velmi kreativn\u00ed. Kniha zachycuje dal\u0161\u00ed zaj\u00edmav\u00e9 plak\u00e1ty a prospekty t\u00e9to \u00e9ry, dopln\u011bn\u00e9 o technick\u00e9 \u00fadaje, prodejn\u00ed ceny a historii konkr\u00e9tn\u00edch vozidel. Sou\u010d\u00e1st\u00ed knihy, kter\u00e1 m\u00e1 32 kapitol, je i dosud nezpracovan\u00e9 t\u00e9ma prodeje osobn\u00edch automobil\u016f u na\u0161ich tehdej\u0161\u00edch soused\u016f v NDR, Polsku a Ma\u010farsku. Speci\u00e1ln\u00edm bonusem pak jsou informace o tom, \u010d\u00edm tehdy jezdili na\u0161i zn\u00e1m\u00ed zp\u011bv\u00e1ci, herci \u010di sportovci. Sv\u00fdm rozsahem a zpracov\u00e1n\u00edm m\u00e1 publikace za c\u00edl oslovit touto formou v\u0161echny p\u0159\u00edznivce automobil\u016f, kter\u00e9 se je\u0161t\u011b ned\u00e1vno b\u011b\u017en\u011b pohybovaly po na\u0161ich silnic\u00edch a byly sou\u010d\u00e1st\u00ed na\u0161ich \u017eivot\u016f.","inLanguage":"en-GB","isPartOf":{"@id":"https:\/\/www.motorjournal.cz\/en\/#website"},"breadcrumb":{"@id":"https:\/\/www.motorjournal.cz\/en\/product\/mototechna-2-tuzemska-i-dovazena-osobni-vozidla-na-plakatech-a-v-prospektech-1949-1990-martin-kupec\/#breadcrumblist"},"image":{"@type":"ImageObject","url":"https:\/\/www.motorjournal.cz\/wp-content\/uploads\/2025\/06\/Mototechna_2_01.jpg","@id":"https:\/\/www.motorjournal.cz\/en\/product\/mototechna-2-tuzemska-i-dovazena-osobni-vozidla-na-plakatech-a-v-prospektech-1949-1990-martin-kupec\/#mainImage","width":1380,"height":1726,"caption":"Screenshot"},"primaryImageOfPage":{"@id":"https:\/\/www.motorjournal.cz\/en\/product\/mototechna-2-tuzemska-i-dovazena-osobni-vozidla-na-plakatech-a-v-prospektech-1949-1990-martin-kupec\/#mainImage"},"datePublished":"2025-06-03T16:05:23+01:00","dateModified":"2026-05-12T11:30:19+01:00"},{"@type":"WebSite","@id":"https:\/\/www.motorjournal.cz\/en\/#website","url":"https:\/\/www.motorjournal.cz\/en\/","name":"Motor Journal","description":"Nestrann\u00fd a\u00a0nez\u00e1visl\u00fd m\u011bs\u00ed\u010dn\u00edk v\u0161ech automobilist\u016f a\u00a0motocyklist\u016f orientovan\u00fd na\u00a0historii motorismu","inLanguage":"en-GB","publisher":{"@id":"https:\/\/www.motorjournal.cz\/en\/#organization"}}]},"og:locale":"en_GB","og:site_name":"Motor Journal","og:type":"article","og:title":"Mototechna 2 \u2013 Tuzemsk\u00e1 i dov\u00e1\u017een\u00e1 osobn\u00ed vozidla na plak\u00e1tech a v prospektech 1949-1990, Martin Kupec - Motor Journal","og:description":"Druh\u00fd d\u00edl knihy o historii MOTOTECHNY, na\u0161eho n\u011bkdej\u0161\u00edho monopoln\u00edho prodejce automobil\u016f, p\u0159in\u00e1\u0161\u00ed kompletn\u011b nov\u00fd obrazov\u00fd obsah. Op\u011bt se p\u0159esv\u011bd\u010d\u00edte, \u017ee propagace MOTOTECHNY i zahrani\u010dn\u00edch v\u00fdrobc\u016f voz\u016f, ti\u0161t\u011bn\u00e1 v \u010de\u0161tin\u011b pro n\u00e1\u0161 trh do roku 1990, byla pestr\u00e1 a velmi kreativn\u00ed. Kniha zachycuje dal\u0161\u00ed zaj\u00edmav\u00e9 plak\u00e1ty a prospekty t\u00e9to \u00e9ry, dopln\u011bn\u00e9 o technick\u00e9 \u00fadaje, prodejn\u00ed ceny a historii konkr\u00e9tn\u00edch vozidel. Sou\u010d\u00e1st\u00ed knihy, kter\u00e1 m\u00e1 32 kapitol, je i dosud nezpracovan\u00e9 t\u00e9ma prodeje osobn\u00edch automobil\u016f u na\u0161ich tehdej\u0161\u00edch soused\u016f v NDR, Polsku a Ma\u010farsku. Speci\u00e1ln\u00edm bonusem pak jsou informace o tom, \u010d\u00edm tehdy jezdili na\u0161i zn\u00e1m\u00ed zp\u011bv\u00e1ci, herci \u010di sportovci. Sv\u00fdm rozsahem a zpracov\u00e1n\u00edm m\u00e1 publikace za c\u00edl oslovit touto formou v\u0161echny p\u0159\u00edznivce automobil\u016f, kter\u00e9 se je\u0161t\u011b ned\u00e1vno b\u011b\u017en\u011b pohybovaly po na\u0161ich silnic\u00edch a byly sou\u010d\u00e1st\u00ed na\u0161ich \u017eivot\u016f.","og:url":"https:\/\/www.motorjournal.cz\/en\/product\/mototechna-2-tuzemska-i-dovazena-osobni-vozidla-na-plakatech-a-v-prospektech-1949-1990-martin-kupec\/","og:image":"https:\/\/www.motorjournal.cz\/wp-content\/uploads\/2025\/06\/Mototechna_2_01.jpg","og:image:secure_url":"https:\/\/www.motorjournal.cz\/wp-content\/uploads\/2025\/06\/Mototechna_2_01.jpg","og:image:width":1380,"og:image:height":1726,"article:published_time":"2025-06-03T15:05:23+00:00","article:modified_time":"2026-05-12T10:30:19+00:00","article:publisher":"https:\/\/www.facebook.com\/MotorJournal\/","twitter:card":"summary_large_image","twitter:site":"@journal_motor","twitter:title":"Mototechna 2 \u2013 Tuzemsk\u00e1 i dov\u00e1\u017een\u00e1 osobn\u00ed vozidla na plak\u00e1tech a v prospektech 1949-1990, Martin Kupec - Motor Journal","twitter:description":"Druh\u00fd d\u00edl knihy o historii MOTOTECHNY, na\u0161eho n\u011bkdej\u0161\u00edho monopoln\u00edho prodejce automobil\u016f, p\u0159in\u00e1\u0161\u00ed kompletn\u011b nov\u00fd obrazov\u00fd obsah. Op\u011bt se p\u0159esv\u011bd\u010d\u00edte, \u017ee propagace MOTOTECHNY i zahrani\u010dn\u00edch v\u00fdrobc\u016f voz\u016f, ti\u0161t\u011bn\u00e1 v \u010de\u0161tin\u011b pro n\u00e1\u0161 trh do roku 1990, byla pestr\u00e1 a velmi kreativn\u00ed. Kniha zachycuje dal\u0161\u00ed zaj\u00edmav\u00e9 plak\u00e1ty a prospekty t\u00e9to \u00e9ry, dopln\u011bn\u00e9 o technick\u00e9 \u00fadaje, prodejn\u00ed ceny a historii konkr\u00e9tn\u00edch vozidel. Sou\u010d\u00e1st\u00ed knihy, kter\u00e1 m\u00e1 32 kapitol, je i dosud nezpracovan\u00e9 t\u00e9ma prodeje osobn\u00edch automobil\u016f u na\u0161ich tehdej\u0161\u00edch soused\u016f v NDR, Polsku a Ma\u010farsku. Speci\u00e1ln\u00edm bonusem pak jsou informace o tom, \u010d\u00edm tehdy jezdili na\u0161i zn\u00e1m\u00ed zp\u011bv\u00e1ci, herci \u010di sportovci. Sv\u00fdm rozsahem a zpracov\u00e1n\u00edm m\u00e1 publikace za c\u00edl oslovit touto formou v\u0161echny p\u0159\u00edznivce automobil\u016f, kter\u00e9 se je\u0161t\u011b ned\u00e1vno b\u011b\u017en\u011b pohybovaly po na\u0161ich silnic\u00edch a byly sou\u010d\u00e1st\u00ed na\u0161ich \u017eivot\u016f.","twitter:image":"https:\/\/www.motorjournal.cz\/wp-content\/uploads\/2025\/06\/Mototechna_2_01.jpg","twitter:label1":"Est. reading time","twitter:data1":"1 minute"},"aioseo_meta_data":{"post_id":"40501","title":null,"description":null,"keywords":null,"keyphrases":{"focus":{"keyphrase":"","score":0,"analysis":{"keyphraseInTitle":{"score":0,"maxScore":9,"error":1}}},"additional":[]},"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":"","og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"WebPage","isEnabled":true},"graphs":[]},"schema_type":"default","schema_type_options":null,"pillar_content":false,"robots_default":false,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":"-1","robots_max_videopreview":"-1","robots_max_imagepreview":"large","priority":null,"frequency":"default","local_seo":null,"seo_analyzer_scan_date":"2025-11-13 09:01:55","breadcrumb_settings":null,"limit_modified_date":false,"ai":null,"created":"2025-06-03 15:05:23","updated":"2026-05-12 11:20:25"},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/www.motorjournal.cz\/en\" title=\"Dom\u016f\">Dom\u016f<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/www.motorjournal.cz\/en\/shop\/\" title=\"Obch\u016fdek\">Obch\u016fdek<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/www.motorjournal.cz\/en\/product-category\/knihy\/\" title=\"Knihy\">Knihy<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/www.motorjournal.cz\/en\/product-category\/knihy\/auto\/\" title=\"Auto\">Auto<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\tMototechna 2 \u2013 Tuzemsk\u00e1 i dov\u00e1\u017een\u00e1 osobn\u00ed vozidla na plak\u00e1tech a v prospektech 1949-1990, Martin Kupec\n\t\t<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Dom\u016f","link":"https:\/\/www.motorjournal.cz\/en"},{"label":"Obch\u016fdek","link":"https:\/\/www.motorjournal.cz\/en\/shop\/"},{"label":"Knihy","link":"https:\/\/www.motorjournal.cz\/en\/product-category\/knihy\/"},{"label":"Auto","link":"https:\/\/www.motorjournal.cz\/en\/product-category\/knihy\/auto\/"},{"label":"Mototechna 2 &#8211; Tuzemsk\u00e1 i&nbsp;dov\u00e1\u017een\u00e1 osobn\u00ed vozidla na plak\u00e1tech a&nbsp;v&nbsp;prospektech 1949-1990, Martin Kupec","link":"https:\/\/www.motorjournal.cz\/en\/product\/mototechna-2-tuzemska-i-dovazena-osobni-vozidla-na-plakatech-a-v-prospektech-1949-1990-martin-kupec\/"}],"taxonomy_info":{"product_cat":[{"value":175,"label":"Auto"},{"value":161,"label":"Knihy"}],"product_tag":[{"value":851,"label":"Mototechna"}]},"featured_image_src_large":["https:\/\/www.motorjournal.cz\/wp-content\/uploads\/2025\/06\/Mototechna_2_01-819x1024.jpg",819,1024,true],"author_info":[],"comment_info":"","_links":{"self":[{"href":"https:\/\/www.motorjournal.cz\/en\/wp-json\/wp\/v2\/product\/40501","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.motorjournal.cz\/en\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/www.motorjournal.cz\/en\/wp-json\/wp\/v2\/types\/product"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.motorjournal.cz\/en\/wp-json\/wp\/v2\/media\/40505"}],"wp:attachment":[{"href":"https:\/\/www.motorjournal.cz\/en\/wp-json\/wp\/v2\/media?parent=40501"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/www.motorjournal.cz\/en\/wp-json\/wp\/v2\/product_brand?post=40501"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/www.motorjournal.cz\/en\/wp-json\/wp\/v2\/product_cat?post=40501"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/www.motorjournal.cz\/en\/wp-json\/wp\/v2\/product_tag?post=40501"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}